By viewing content on touchpads or displays that are being powered by information systems, the system dynamically updates and displays content in real time. To simplify matters, the display can also be referred to as electronic posters, door signs or information boards, both for indoor and outdoor use. One widespread application is advertisement in stores or subway stations, where the latest news, promotions, discounts or other goodies are announced. The status of production, current key data or the status of disposition can be displayed for production plants. The interactive version is a special application. Through gesture control, content can be displayed to the viewing person and the individual wishes can be integrated into the information transfer. Interactive "fitting" in shops is a further area which is getting more importance.
- So far: Airports, railway stations, billboards
- Interactivity: Adidas - Sports Shoes, Clothing
- Showrooms for vehicles (Audi and Porsche)
| Schwerpunkt | Area of digital competence | Implementation |
|---|---|---|
| Management | Cross-sectional competencies (change, leadership, ...) | |
| Strategy-focused competencies | Customer focus | |
| Product focus | ||
| Operational focus | ||
| Design, implement and operate digital solutions | Problem-solving skills | |
| Analytics & big-data | ||
| SW-adaption skills | ||
| Programming skills | ||
| Service-skills | ||
| Use digital solutions | Knowledge management & transfer | |
| SW-application skills | ||
| Basic skills of digital appilcations | ||
| Digital basic skills | ||
| Handling of data | Data security |
| Schwerpunkt | Area of digital competence | Implementation |
|---|---|---|
| Management | Cross-sectional competencies (change, leadership, ...) | |
| Strategy-focused competencies | Customer focus | |
| Product focus | ||
| Operational focus | ||
| Design, implement and operate digital solutions | Problem-solving skills | |
| Analytics & big-data | ||
| SW-adaption skills | ||
| Programming skills | ||
| Service-skills | ||
| Use digital solutions | Knowledge management & transfer | |
| SW-application skills | ||
| Basic skills of digital appilcations | ||
| Digital basic skills | ||
| Handling of data | Data security |