Data as a Service (DaaS) provides customers with information in the form of texts, images, videos etc. through a network (internet). This new form of collaboration creates opportunities for networking with customers. DaaS is a solution for increasing data significance in a modern business environment. Companies that are specialized in this service generate data from the internet that is of value to their customers, i.e. other companies in selling their products. Data is provided directly, individualized and locally independent. DaaS-providers offer data for personalized products, so companies can focus more on selling their products. DaaS can be used in customer relationship management, enterprise resource planning (ERP) or supply chain management to enable more efficient and cost-conscious operations.