One of the biggest benefits of social media is the possibility for companies to connect and engage with customers. Through the usage of social media, co-creation is continuously taking off. It enables the highly involvement of the customer in the development and innovation of services and products. The result is usually the higher potential of solving the relevant issues and requirements. Customers give their creative input and ideas via social media channels which are then turned into valuable business actions. This process intensifies and deepens the relationship with the company’s customer base. The prerequisite for such a model to be successful is the openness for opinions and suggestions from outside. To appreciate these ideas and be inspired. Marketing activities like design competitions are measures to support the process.
- Surveys, questionnaires
- Idea management
- Idea contest & design challenges (subscriber contest – who has the best idea)
- Observing & analysing the specific product related communication on social media
Unternehmenstrategie
Leistungsindikatoren
Digitalisierungsstrategie
Relevenate ESG Indikatoren
EnvironmentalBevorzugter Einsatzbereich
Notwendige Vernetzungsanforderungen
Relevante Umsetzungsherausforderungen
Relevante Technologie-Treiber
Relevante Organisations-Design
Benötigte Kompetenzen - Implementierung
| Schwerpunkt | Area of digital competence | Implementation |
|---|---|---|
| Management | Cross-sectional competencies (change, leadership, ...) | |
| Strategy-focused competencies | Customer focus | |
| Product focus | ||
| Operational focus | ||
| Design, implement and operate digital solutions | Problem-solving skills | |
| Analytics & big-data | ||
| SW-adaption skills | ||
| Programming skills | ||
| Service-skills | ||
| Use digital solutions | Knowledge management & transfer | |
| SW-application skills | ||
| Basic skills of digital appilcations | ||
| Digital basic skills | ||
| Handling of data | Data security |
Benötigte Kompetenzen - Anwendung
| Schwerpunkt | Area of digital competence | Implementation |
|---|---|---|
| Management | Cross-sectional competencies (change, leadership, ...) | |
| Strategy-focused competencies | Customer focus | |
| Product focus | ||
| Operational focus | ||
| Design, implement and operate digital solutions | Problem-solving skills | |
| Analytics & big-data | ||
| SW-adaption skills | ||
| Programming skills | ||
| Service-skills | ||
| Use digital solutions | Knowledge management & transfer | |
| SW-application skills | ||
| Basic skills of digital appilcations | ||
| Digital basic skills | ||
| Handling of data | Data security |
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HANDY . PRACTICE-ORIENTED . SELF-EXPLENATORY
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