E-commerce empowers an organization to make ideal use of the internet by purchasing and selling products and services online. This also intensifies communication with customers. Essentially, this includes customer acquisition, customer service, optimization of business processes and customer retention.
Typical E-Commerce applications are online shops, transaction platforms, workflow applications and mail clients. The main focus is B2B (Business-to-Business) and B2C (Business-to-Customer). The customer has 24/7 access to information and processes. Both sides (customer and supplier) save resources and prompt processing is guaranteed. E-commerce enables many new business models, addresses global markets and provides equal opportunities for smaller enterprises. Therefore, the right mix between push and pull marketing plays an important role as well as the elaboration of an own online strategy and internet positioning.